Episode 34

Published on:

25th May 2022

What’s New in Fundraising?

Why should a donor give to you? What is your nonprofit’s value proposition? Tim Kachuriak, CEO and Founder of NextAfter, and co-author of the book Why Should I Give To You? We will answer these questions and share some of the newer trends in fundraising that could take your development program to the next level! Learn strategies and tips from experts in the field that will provide a boost to your fundraising practices.

About NextAfter - NextAfter is a fundraising research lab and consultancy that works with cause-driven businesses and nonprofit organizations to help them better understand their customers and inspire their donors to give generously. Over the past six years, we have documented over 1,045 online experiments spanning a total sample of over 222,872,564 individual touchpoints with organizations such as Boys Town, Compassion International, Stanford Graduate School of Business, Focus on the Family, National Breast Cancer Foundation, The Heritage Foundation, Hillsdale College, and many others.


Why should people give money to your organization? 02:30

How does affinity and communication factor into donor decision making? 04:40

Donor research into why donors give 06:27

How does age affect giving? 08:12

New trends in fundraising. 08:50

Fundraising techniques that aren't working! 11:01

How does content marketing impact fundraising? 12:48

Organization Spotlight. 16:50

The experience of being on a nonprofit Board 17:29

Guest story about inspirations. 20:28

Coaches Corner Question: "How can I get companies interested in becoming sponsors for my nonprofit organization?" 23:00

IMPACTability® is an online coaching program that helps nonprofit leaders maximize their impact. With Impact Coaches, nonprofit leaders can achieve career goals and have a greater impact on the world around them. Impact Coaches will help you address real-world challenges that you experience in your own nonprofit. By focusing on your strengths as a leader, Impact Coaches can help you apply your knowledge and skills to have a greater impact.

Nonprofit Coachinghttps://impactability.net (Learn more about IMPACTability® and how to work with a nonprofit coach).

Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.

Nonprofit consulting and outsourcing solutions: https://soukupstrategicsolutions.com/services (Learn more about the services offered by Soukup Strategic Solutions to nonprofit organizations.)

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This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
Show artwork for IMPACTability: The Nonprofit Leaders' Podcast

About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
The show explores the landscape of the nonprofit organization and best practices from nonprofit experts. Get advice on how to solve the problems plaguing your nonprofit with your host Joe Turner of Soukup Strategic Solutions, a full-service nonprofit consulting company helping nonprofits across the country. Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.

About your host

Profile picture for Joe Turner

Joe Turner

For more than 20 years, Joe had successfully programmed radio stations in Detroit; Lansing, Michigan; South Bend, Indiana; and southwest Florida. Joe left the day-to-day radio world in 2007 for the nonprofit world when he joined Hodges University as its Director of Public Relations and Alumni Services. In 2021, he joined Soukup Strategic Solutions as the Director of Fundraising, Marketing, and Communications. Joe continues to run his own voice over company where he offers commercial and narration voice over services and has won three Telly awards for his work. He is a native of Detroit where he attended Wayne State University and earned a Bachelor’s degree in Media Arts. In his spare time Joe loves to cook, is a musician and a self-professed “foodie.”