Episode 9

full
Published on:

24th Nov 2021

Using Donor Management to Improve Your Fundraising

You’ve cultivated a great list of donors, you’ve launched an annual appeal, and the gifts are starting to come in. So far, so good. But what information are you capturing about your donors so that you can better target them for the next campaign? Are you doing the right things to move your donors along the path from the first gift to what will hopefully be many more later? And then there’s your list – is it the same list you use year after year? Can you make it better?

These are just some of the questions that nonprofits ask themselves on a daily basis. Donors are everything, and with the right information, you can maximize the potential of each donor. To give us a background on using donor management to improve fundraising, we have two guests on the show today: Jill McCarville, VP of Marketing, and Mitchell Bruce, Senior Account Executive, both from iWave. iWave is a top-rated donor prospect research tool used by dozens of nonprofits. I’d like to welcome you both to the show.

This podcast comes to you from IMPACTability™ powered by Soukup Strategic Solutions.

IMPACTability™ is an online coaching program that helps nonprofit leaders maximize their impact. With Impact Coaches, nonprofit leaders can achieve career goals and have a greater impact on the world around them. Impact Coaches will help you address real-world challenges that you experience in your own nonprofit. By focusing on your strengths as a leader, Impact Coaches can help you apply your knowledge and skills to have a greater impact.

Nonprofit Coaching: https://impactability.net (Learn more about IMPACTability™ and how to work with a nonprofit coach).

Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.

Nonprofit consulting and outsourcing solutions: https://soukupstrategicsolutions.com/services (Learn more about the services offered by Soukup Strategic Solutions to nonprofit organizations.)

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About the Podcast

IMPACTability®: The Nonprofit Leaders’ Podcast
This show explores the landscape of the nonprofit organization and offers incredible insight from nonprofit experts. Get advice on how to solve the problems plaguing your nonprofit with your host Joe Turner of Soukup Strategic Solutions, a full-service nonprofit consulting company helping nonprofits across the country.

About your host

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Joe Turner

For more than 20 years, Joe had successfully programmed radio stations in Detroit; Lansing, Michigan; South Bend, Indiana; and southwest Florida. Joe left the day-to-day radio world in 2007 for the nonprofit world when he joined Hodges University as its Director of Public Relations and Alumni Services. In 2021, he joined Soukup Strategic Solutions as the Director of Fundraising, Marketing, and Communications. Joe continues to run his own voice over company where he offers commercial and narration voice over services and has won three Telly awards for his work. He is a native of Detroit where he attended Wayne State University and earned a Bachelor’s degree in Media Arts. In his spare time Joe loves to cook, is a musician and a self-professed “foodie.”