Episode 36

full
Published on:

10th Jun 2022

The Benefits of Donor Research

How can you use your donor management system to take a donor from a first-time gift to a major gift benefactor? How do you capture all that data hidden just beneath the surface in your donor database? What do you do with that data? In this episode, expert guest Darryl Moser shares how to harness the power of your donor management system to maximize the giving potential of each donor.

In this episode you'll discover:

Excel Spreadsheets wont properly manage your donors! 02:20

Why is donor management so important? 04:12

List of things to keep track of when putting donor management system together. 05:16

How does fundraising software change the work flow? 06:25

Definition of Integration and segmentation in fundraising. 07:11

Further ways to segment donors. 08:33

What system can take a donor from first gift to major gift? 09:27

Story on how donor management systems can completely change a nonprofit. 13:14

Can these platforms help with prospecting? 14:41

Data only goes so far! 15:39

What aspects of donor management can be automated with these systems? 16:36

How can automated thank you videos help you? 19:14

Reviewing software 21:00

This episode's Coaches Corner answers the listener's question: "Why is 100% Board giving so important to grant funders" 22:33

Have a question about nonprofits? Email your Coaches Corner question to IMPACTcoaches@IMPACTability.net 

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This podcast comes to you from IMPACTability® powered by Soukup Strategic Solutions.

IMPACTability® is an online coaching program that helps nonprofit leaders maximize their impact. With Impact Coaches, nonprofit leaders can achieve career goals and have a greater impact on the world around them. Impact Coaches will help you address real-world challenges that you experience in your own nonprofit. By focusing on your strengths as a leader, Impact Coaches can help you apply your knowledge and skills to have a greater impact.

Nonprofit Coaching: https://impactability.net (Learn more about IMPACTability® and how to work with a nonprofit coach).

Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.

Nonprofit consulting and outsourcing solutions: https://soukupstrategicsolutions.com/services (Learn more about the services offered by Soukup Strategic Solutions to nonprofit organizations.)

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About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each episode, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
"IMPACTability: The Nonprofit Leaders' Podcast" is a dynamic and insightful series hosted by Josh Hirsch, M.S., Senior Strategist for Soukup Strategic Solutions, and created by Sheryl Soukup, President of Soukup Strategic Solutions. Each episode looks at the multifaceted world of nonprofit organizations, offering expert advice on issues ranging from fundraising and management to Board development and marketing. Josh, with his extensive background in the nonprofit sector, engages with a variety of experts to provide valuable perspectives and practical solutions to the challenges faced by nonprofit leaders.

Listeners will find each episode rich with knowledge and inspiration. The podcast covers a wide array of topics, ensuring relevance for a diverse nonprofit audience. Whether it’s discussing innovative fundraising strategies, exploring effective Board governance, or the nuances of nonprofit marketing, "IMPACTability" serves as an essential resource for leaders looking to enhance their organization's impact. This podcast is an excellent tool for anyone in the nonprofit sector seeking to grow professionally and make a more significant impact in their community.

About your host

Profile picture for Josh Hirsch, M.S.

Josh Hirsch, M.S.

Josh Hirsch, M.S., is the Senior Strategist for Soukup Strategic Solutions and on faculty for The Fund Raising School at Indiana University Lilly Family School of Philanthropy. He has worked in the nonprofit sector since 2006, most recently as Social Content Marketing for Susan G. Komen. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship, and cultivation of donors.