Episode 20

Published on:

9th Feb 2022

Let's Get Some Publicity!

You’ve got a nonprofit organization with a fantastic mission, and you’re doing all the right things, but how do you get the word out? In this episode, we start with the basics: how to get in touch with the media. Our guest, Kimberly Lohman-Clapp, is the founder and CEO of Golden Hour Communications and has an extensive background in public relations. She has been a television and radio news anchor, winner of five Emmys, two Edward R. Murrow Awards for journalistic excellence, and several AP Broadcaster Awards. She’s been featured on MSNBC, the Weather Channel, and countless other broadcast outlets. She now focuses much of her energy on helping nonprofits.

In this episode you'll discover:

Guest backstory 02:20

What will interest the media, what is newsworthy? 03:25

What do you need to know about writing a press release to get your story picked up? 05:36

How do you put together a good media list? 07:30

How do you pitch a story? 09:00

Does it help to have a spokesperson? if so, who should it be? 10:25

An example of when good PR saved an organization 14:48

Top 5 tips for getting free publicity 16:13

How do you inform everyone about updates from inside the organization? 17:35

How can you report about nonprofits without events? 18:46

The importance of storytelling and characters 20:27

Coaches Corner Question "I need to lead our Board in a performance evaluation, where do I start?" 23:14

Got a question that you'd like to ask a nonprofit professional? Email your question to IMPACTcoaches@IMPACTability.net 

Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.

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About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
The show explores the landscape of the nonprofit organization and best practices from nonprofit experts. Get advice on how to solve the problems plaguing your nonprofit with your host Joe Turner of Soukup Strategic Solutions, a full-service nonprofit consulting company helping nonprofits across the country. Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.

About your host

Profile picture for Joe Turner

Joe Turner

For more than 20 years, Joe had successfully programmed radio stations in Detroit; Lansing, Michigan; South Bend, Indiana; and southwest Florida. Joe left the day-to-day radio world in 2007 for the nonprofit world when he joined Hodges University as its Director of Public Relations and Alumni Services. In 2021, he joined Soukup Strategic Solutions as the Director of Fundraising, Marketing, and Communications. Joe continues to run his own voice over company where he offers commercial and narration voice over services and has won three Telly awards for his work. He is a native of Detroit where he attended Wayne State University and earned a Bachelor’s degree in Media Arts. In his spare time Joe loves to cook, is a musician and a self-professed “foodie.”